KNOWWEAR just may be the future of online shopping. The site is not affiliated to any brand or retail outlet, and because of this they operate independently. Just like magazines this gives them limitless possibilities in how they style their looks. By pairing known and lesser known brands they’re able to create a distinctive perspective. But unlike magazines you’re a click away from purchasing that Fleece Anorak from Shades of Grey.
KNOWWEAR launched late last month by creative agency KNOWUSE. Their background in digital, marketing, production and editorial were the perfect culmination in developing KNOWWEAR. They approach each look from an editorial eye by working with stylists, photographers, and collaborators. A new look is published every day, styled from head to toe. Every item includes detailed information and links to various retailers to shop from.
We’ll be keeping an eye on how the site evolves and the inevitable influence this will have in editorial and commerce.Read More