Advertorial is a common practice in the publishing world. Now with the web, advertisers and publishers have more ways to produce content with the ultimate goal of selling a product. Dwell recently released its second video with founder Lara Deam in which she selects a series of color palettes from the Ralph Lauren Paint collection. It’s an interesting idea, we just wish it could have been done better. If any Dwell readers or employees are reading this, we’re not hating, we just want something more we can sink our teeth into, this won’t diminish our enthusiasm for the magazine.

Is that Recession dot com? No it’s Recess Is On dot com, a campaign by the Morgans Hotel Group consisting of a collection of interviews and live performances with bands at various hotels. Vincent Moon, the founder of The Take-Away Shows was brought in to direct several of the videos, shot with his signature, hand-held, atmospheric, and of-the-moment style. The first three bands in the series include Au Revoir Simone, Curumin and Semi Precious Weapons performing at the Hudson and Royalton hotels. Six other videos are on the way. This is the first part in Morgans’s Recess campaign with fashion and art to follow later this year.

The Museum of Modern Art in Brooklyn? Well, yes and no. In an unprecedented move by MoMA’s new marketing advisory committee, the museum is going underground, by taking over all the available ad space in the Atlantic Avenue and Pacific Street stations. MoMA reproduced many well known pieces from its collection including works by Pablo Picasso, Cindy Sherman, Edward Hopper, Georgia O’Keefe, and others.

Naugahyde, the synthetically fabric made to look and feel like leather, was widely used on many Eames arm shell chairs in the 60s and 70s. To promote its product the company came up with an absurd but endearing campaign giving birth to the mythical creature known as the Nauga Monster. For many years these dolls were highly sought after by collectors, surfacing on ebay and other well known auction houses fetching for a premium. For something more attainable, Naugahyde offers an adoption program for the dolls with the classic design for $39.95.

It appears to be downtime for some movie directors. Softbank, the Tokyo based telecom company responsible for bringing the iphone to Japan, recently launched a spot featuring Brad Pitt that is directed by Wes Anderson. Oddly enough, Anderson and Coppola share a love for French pop. The spot is set to France Gall’s “Poupée de cire poupée de son.”

Sofia Coppola’s fascination with the Parisian life, current and past, continues. She recently finished a spot for Dior’s fragrance, Miss Dior Cherie. The macaroon, pastry, and balloon filled ad is set to Brigitte Bardot’s, “Moi, Je Joue.”