Advertorial is a common practice in the publishing world. Now with the web, advertisers and publishers have more ways to produce content with the ultimate goal of selling a product. Dwell recently released its second video with founder Lara Deam in which she selects a series of color palettes from the Ralph Lauren Paint collection. It’s an interesting idea, we just wish it could have been done better. If any Dwell readers or employees are reading this, we’re not hating, we just want something more we can sink our teeth into, this won’t diminish our enthusiasm for the magazine.