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Le Apartomatic

By Tom Ran

Published: October 7, 2010 under Advertising

"Le Apartomatic" co-directed by Wes Anderson and Coppola

Photo: Stella Artois

"Le Apartomatic" co-directed by Wes Anderson and Coppola

Mother London has been rolling out the “She is a thing of beauty” campaign for Stella Artois since July. Billboards, bus shelters posters and print ads have been spotted throughout the city. They recently added a commercial titled “Le Apartomatic” into the mix co-directed by Wes Anderson and Roman Coppola. The commercial features everything you would expect from the duo, references to French pop culture, 60’s fashion and design, and sweet gadgets. More CQ than Hotel Chevalier it’s a campy and amusing ad.

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