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Aesop / TACKLEBOX NY

By Tom Ran

Published: December 6, 2011 under Architecture

Aesop Nolita designed by TACKLEBOX

Photo: Gianluca Fellini for Aesop

Aesop Nolita designed by TACKLEBOX

The New York Times line the walls of the Nolita store.

Photo: Gianluca Fellini for Aesop

The New York Times line the walls of the Nolita store.

Aesop Nolita designed by TACKLEBOX

Photo: Gianluca Fellini for Aesop

Aesop Nolita designed by TACKLEBOX

Aesop Nolita designed by TACKLEBOX

Photo: Gianluca Fellini for Aesop

Aesop Nolita designed by TACKLEBOX

The Aesop Grand Central Terminal kiosk uses scraps from The New York Times as counter space.

Photo: Juliana Sohn for Aesop

The Aesop Grand Central Terminal kiosk uses scraps from The New York Times as counter space.

Aesop Grand Central Terminal kiosk

Photo: Juliana Sohn for Aesop

Aesop Grand Central Terminal kiosk

Aesop University Place store

Photo: Juliana Sohn for Aesop

Aesop University Place store

The Aesop University Place store uses industrial wool felt for the walls and oak plywood for the shelves.

Photo: Juliana Sohn for Aesop

The Aesop University Place store uses industrial wool felt for the walls and oak plywood for the shelves.

The Aesop University Place store uses industrial wool felt for the walls and oak plywood for the shelves.

Photo: Juliana Sohn for Aesop

The Aesop University Place store uses industrial wool felt for the walls and oak plywood for the shelves.

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Jeremy Barbour, founding principal of Brooklyn based architecture firm TACKLEBOX, recently wrapped up three NY retail spaces for Aesop, the Melbourne based skin and hair care brand. Barbour worked closely with the company to aligning certain guidelines while exploring his own concepts for the interiors. Like the signature sink in all of Aesop’s stores, a central element where customer can learn about its products. The University Place store is outfitted with an antique trough sink that came from the main factory of Bethlehem steel – “arguably one of the most important steel factories in the history of the US” states Barbour. “We sought to find a sink with a history that could add to the narrative and overall experience of the store.” Another key design TACKLEBOX developed is the 400,000 individual strips of the New York Times that line the walls in the Nolita store and are used as counter space for the Grand Central Terminal kiosk. The result of the design is clean and minimal which is synchronous with Aesop’s branding, but the texture from the use of materials is inviting and gives warmth to the space. See more photos after the jump.

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