Jeffrey Deitch’s tenure as the director of MOCA has been a rough one. There’s no dispute that he’s brought a lot of attention to the museum, his knack for showmanship has not disappointed. But it hasn’t translated into more funds and people are displeased with the direction he’s taken the established and respected art institution and turned it into a pop scene. Adding to this “pop” MOCA announced on Monday the launch of MOCAtv, a YouTube channel that is described as “a new contemporary art video channel for the expanding, international, online audience interested in visual culture.” The description is very broad but the series mentioned in the press release gives a better idea of what the channel will provide. Videos by and about artists like Spike Jonze, Raymond Pettibon, Chris Johanson and series like CINETHESIS a program about the merging of artists and musicians. Bjork’s video for Mutual Core will premier on the channel next month. We’re excited about the development of MOCAtv and hope that this will be a long and concerted effort from the museum.