Banksy’s latest installation is a study in marketing and stunts. Yesterday the blogosphere and twitter went bananas over his latest project, an art residency for the next month on the streets of NYC. Banskyny will attempt to reveal a new artwork somewhere in the city each day accompanied with a self guided audio tour through a 1-800 number.
His work is so much more than the piece itself. It requires attention and conversation for it to be complete. No longer is it an organic discovery from a passerby, it ceased to be that a long time ago. It’s now a well executed marketing push. A site has been created to document the exhibition and an instagram has been set up as well. This “residency” is perfect bait for any online press, us included. And on day one of its launch it has already reached the necessarily channels to generate buzz and attention for the next 30 days.
Just this morning Animal NY reported that Smart Crew has already altered Banksy’s first piece. The next thirty days will be interesting. One, to see whether Banksy will be progressively escalating his work day by day and two, to see what happens in its wake. It’s a trail that admirers, detractors, and coat tail riders will have a difficult time to resist. Which is most likely all part of Banksy’s intention.Read More