Large scale art fairs don’t usually occur during this time of year, they usually happen in March along with the Armory. But with the introduction of London’s Frieze Art Fair, Pulse has decided to join in on the excitement. This week will see Pulse and Frieze competing for attention in NY, with Frieze taking over Randall’s Island and Pulse at the Metropolitan Pavilion. One of the galleries that will be exhibiting this year at Pulse is Canada’s Cooper Cole based in Toronto. They will be presenting works by Canadian born, Los Angeles based artist and designer, Geoff McFetridge. McFetridge is one of those rare breed of artist who can fluidly move between the commercial and art world. He’s done work for Pepsi, Nike, and MTV while exhibiting work at large and small scale galleries and museums around the world. Cooper Cole will be exhibiting his work in an upcoming show at the gallery in November.
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