In our third installment of What’s in Store we visit Saturdays Surf. Formed in August 2009, the shop struck a chord with its customers by combining the beauty of surf with an urban aesthetic that is not usually akin to the sport. The front steps of their shop is cement and cobblestone yet that location proved to be a key component to the brand. Saturdays sits in the middle of the block on Crosby Street and is sheltered away from the heavy traffic of Broadway. The shop is armed with a coffee bar up front and a backyard usually reserved for dining rather than retail. They created the perfect vibe for the urban surfer. We met with the trio, Josh Rosen, Morgan Collett, and Colin Tunstall, on a Tuesday afternoon right before their departure for Tokyo to open a new store in Daikanyama and spoke with Josh to see what was in store for Saturdays.

For over a decade Danny Hess has been shaping surfboards. His skills are comparable to any craftsman working with wood, leather or textile. The only difference is that his trade isn’t as old, nonetheless one can still appreciate the labor that goes into his surfboards. Hess’s background as a licensed contractor working with sustainable remodels lead him to shaping environmentally sound boards. His business as a shaper grew organically and outnumbered the extra hours he had outside of his contracting business. So in 2005, Hess devoted his life to Hess Surfboards and in 2010 he joined forces with three other friends to open Woodshop, a studio in the Sunset district of San Francisco. Woodshop is made up of a furniture maker specializing in salvaged and sustainable woods, a sign painter, and an artisan that reinterprets old chairs into new designs. Danny Hess recently worked with the surfwear brand Olasul, to make a limited edition of handplanes made from sustainably harvested wood.

After realizing there was a lack of representation for NYC surfers in the publishing world, designers David Yun and Zak Klauck decided to launch Wax. It was understandable to see why there was a dearth of interest, especially when most of the popular magazines out there focus on the swells and athleticism that comes with riding the best waves. So with both having backgrounds in the creative industry, they decide to approach the magazine from a different perspective, giving more attention to the people behind the sport and their creative outlet rather than the sport itself. Artists, designers, authors and film makers with a shared passion for surfing will share their stories and work. The debut issue is themed around dialogues and will include works from Danny Gordon, Ann Pibal, Luke Stettner, John Houck, Garth Weiser, Rob Kulisek and Michael Scott Moore. Today’s the last day for their Kickstarter campaign and even though they met their goal, they can still use the help to make Wax even better. And for more information on David Yun and Zak Klauck, read this insightful interview on Walker Art’s blog.

Biker bars have been a fixture of gritty, roadside stops for many years. But a couple of new locations have cropped up in the west coast that defy the tradition. Well designed spaces fueled, not by alcohol, but with caffein. The first being Sydney, Australia’s Deus ex Machina in Venice, CA – an ideal city for the expansion considering how well it applies to Deus’s inventory of motorcycles, surfboards and bikes. They converted a former flower shop into a masculine, concrete and wood covered space for retail and lounging, accompanied with a bar serving coffee from Handsome Coffee Roasters. The second shop opened this week in Portland, OR. See See Motorcycles Coffee Co, is a biker themed coffee shop owned by Thor Drake, a daredevil, builder, and vintage bike proponent. He’s been part of the custom bike scene in Portland for years hosting art exhibits and The One Motorcycle Show. It’ll be interesting to see the development of these two shops and how it will inevitably spawn other motorcycle / coffee spots.

We’ve seen our fair share of surf films in the past. Many of which featured the beauty and restraint of the sport. But in 2009 Kai Neville unleashed what some considered to be a ground breaking surf film that challenged the conventional way of surfing. Modern Collective featured six surfers on their journeys. Neville returns this month with Lost Atlas a follow up to Modern Collective showcasing the original six along with several other new surfers. Lost Atlas is currently on tour right now and will make its way to New York on September 14 at Nike Stadium. You can wait till then or download it now on iTunes.

While New York was witnessing the birth of Hip Hop in the 80’s, Newport Beach was experiencing a counter culture of its own. A small stretch of the coast in Newport was given the name “Echo Beach.” It was there that a new movement in surf was emerging that contrasted what the 70’s was recognized for. The laid back attitude had given way to a more audacious stance in appearance and the sport itself. It was the origin of neon colors that are so recognizable and synonymous with the sport today. Photographer Mike Moir was there to capture it all. Quicksilver will be releasing “Eighties at Echo Beach,” a book documenting that era with photographs from Moir, written by Jamie Brisick in the fall. Join Partners & Spade as they celebrate the new book with photographs and paraphernalia from “Echo Beach.”