We’ve seen our fair share of surf films in the past. Many of which featured the beauty and restraint of the sport. But in 2009 Kai Neville unleashed what some considered to be a ground breaking surf film that challenged the conventional way of surfing. Modern Collective featured six surfers on their journeys. Neville returns this month with Lost Atlas a follow up to Modern Collective showcasing the original six along with several other new surfers. Lost Atlas is currently on tour right now and will make its way to New York on September 14 at Nike Stadium. You can wait till then or download it now on iTunes.

While New York was witnessing the birth of Hip Hop in the 80’s, Newport Beach was experiencing a counter culture of its own. A small stretch of the coast in Newport was given the name “Echo Beach.” It was there that a new movement in surf was emerging that contrasted what the 70’s was recognized for. The laid back attitude had given way to a more audacious stance in appearance and the sport itself. It was the origin of neon colors that are so recognizable and synonymous with the sport today. Photographer Mike Moir was there to capture it all. Quicksilver will be releasing “Eighties at Echo Beach,” a book documenting that era with photographs from Moir, written by Jamie Brisick in the fall. Join Partners & Spade as they celebrate the new book with photographs and paraphernalia from “Echo Beach.”

Appreciating a Deus motorcycle first hand isn’t easy. If the location of their workshops aren’t a factor then the cost may be. Deus Ex Machina has been hand building custom motorcycles in Australia since 2006 and modifying existing models from Hondas to Triumphs. Their admiration for the classically designed bikes is apparent, opting to rebuild older models rather newer ones. Deus’s workshop goes beyond a simple garage, it functions as a creative hub to cultivate and celebrate the creative culture, housing everything from a showroom to a cafe. Though motorcycles are the heart of the company, they’ve expanded to include bicycles, surfboards, and their own clothing line. For those of us that don’t live in Australia or Bali, we can get a taste of what Deus is all about from their recently released publication Deus Ex Machina, The House of Simple Pleasures. The 238 page book does an amazing job at documenting the beauty that is Deus. Pick one up at Saturdays or on their site. Some sample pages after the jump.

The accessibility of technology has given many people the opportunity to make their own movies. Couple that with the ability to “broadcast yourself” it becomes a dangerous mix. The result is a sea of uninspiring content. There are a few that rise above the rest, that defy the standard of what online video content should be, and for that we are grateful. For the next three Fridays, Rapha has teamed up with Ridley Scott Associates to premier a series of short films surrounding the spirit of cycling, beginning today with “A Throw of the Dice.” Running just over fourteen minutes long, it’s an eternity in this medium. However, the trade off is immense. The film is beautifully shot by Nick Livesey with the story recounted by Johan Museeuw, a three-time Paris-Roubaix winner. Films like these bring back what is truly important – the story. Watch “A Throw of the Dice” now, it will only be viewable today.

Rapha’s Cycle Club makes its way to New York after a stint in London. For three months starting in July, the club will take up residence at 352 Bowery (at Great Jones). “Part retail store, part café, part gallery; Rapha Cycle Club will be a meeting place where cyclists can celebrate the glory and suffering of road racing.”

Rob Forbes is on a mission to encourage people to drive less. After departing DWR in 2007, he launched Studio Forbes to “further his interests in design, culture, and commerce.” Forbes’s enthusiasm in bicycles and admiration for cities like Copenhagen, Amsterdam, and Basel led him to form PUBLIC Bikes. This April will see the launch of the company beginning with two models based on European designed city bikes. If you live in the Bay Area, you can visit their offices for a test ride. New Yorkers will have to wait till May, when PUBLIC sets up shop inside Tretorn’s SoHo store. The bikes are female friendly and start at $650. More details to come after the launch.