Type has been supported by technology through the ages – as one innovation turns to obsolescence another one is ready to take it into a new era. Photo-Lettering, founded by Ed Rondthaler in 1936, ushered in a new way of generating type through photography. No longer did art directors have to rely on metal letters to type set and produce logos or layouts. The process, which may seem tedious today, was efficient and cost effective at the time. But just as it replaced one innovation, the digital age replaced it and the company closed its doors in 1997. Recognizing the importance Photo-Lettering was to an industry of designers and art directors, House Industries resuscitated the company and brought it into the digital age. They managed to acquire Photo-Lettering’s catalog and began to digitize some of the fonts from its archive. The result is PLINC, a website that has made it as easy as possible to create headlines and logos without having to purchase an entire font collection. House has distilled the process to its simplest form by creating an incredibly user friendly interface. Choose a font, type your desired word(s) into the text field, select a color, then add to cart. For $7 you get a vectorized file ready for print. There are currently only 44 fonts to choose from but new ones will continue to be added every month.