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Keep Fresh Stay Rad by Friends of Type

By Tom Ran

Published: March 20, 2014 under Design

Keep Fresh Stay Rad postcard set by Friends of Type

Photo: Friends of Type

Keep Fresh Stay Rad postcard set by Friends of Type

Often imitated but never duplicated, Friends of Type is venturing offline in their next project. Since 2009 these guys have been consistently churning out digital lettering through their wildly popular blog. Their work has permeated the web, surfacing everywhere from Tumblr sites and Pinterest to ffffound and knockoff blogs. Five years into the project they have more than enough material for a book. This fall, along with publishers Princeton Architectural Press, they will be releasing a box set featuring 100 postcards from their archive. The set, Keep Fresh Stay Rad, also includes a 24-page zine that explores the inspiration and design process behind the group.

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