Bon Anniversaire, Jean-Luc

By Tom Ran

Published: December 6, 2010 under Design

Jean-Luc the font

Photo: Atelier Carvalho Bernau

Jean-Luc the font

Typography has always played an integral part to film titles. Even a movie with the highest production value where the visuals sometimes overpower the credits, an appropriate choice in font is as important as the graphics used. Saul Bass’s work for Alfred Hitchcock in the 50’s and 60’s were ground breaking for its time, setting type in motion and creating a dynamism that wasn’t seen before. Meanwhile overseas, the French were challenging the conventional ways of movie making. Including Jean-Luc Godard. One of the fathers of the French New Wave. He too was experimenting with type in his titles. The intro to his 1966 film Made In U.S.A. is bold, striking, and simple. The sequence doesn’t last more than 20 seconds. In celebrating his 80th birthday (December 3, 1930), Dutch design company Atelier Carvalho Bernau designed a font used in the film’s title. Read more about their thoughts on the font and download it now. (via Fast Company)


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