Complex, the magazine geared towards the urban set, launched by Marc Ecko in 2002 is broadening its coverage and sharpening its taste while still grounded in its schoolboy antics. This year saw the introduction of their #menswear site, Four Pins and more recently the launch of their food site, First We Feast. It’s as if the personality of Complex refocused its attention from the latest denim and sneakers to wine pairing and pork. They do a hilarious job at bridging the two cultures together bringing in the always entertaining Eddie Huang, a list of food memes, and a gif gallery of the “o” faces of food television. The success of the site remains to be seen, the shift from Dunks to double monks was already in place before Four Pins started, but this appears to be uncharted territories. Nonetheless their flair for comedy and urban culture has proven itself well so far. It’s only a matter of time before Complex launches a travel site.