Droog has long been established as the leader of “witticism” in design, creating products that have a sense of self-awareness, humor, and functionality. What started as a tightly-knit effort by Renny Ramakers to showcase young Dutch design talent in 1991, has boomed into one of the most progressive and admired networks in contemporary design. Today, Droog is responsible for putting forth more than 300 products with 200 collaborators.
Droog is continuing to expand their voice within design by presenting the work of several Netherlands-based fashion lines within their New York store. Much like Droog’s growing collection of products, there are many palettes, techniques, and textures that come together through the clothing and accessories Ramakers has chosen to feature. Despite the diversity, all pieces are marked with a distinctive Dutch cleverness and curiosity.
The most amusing work featured within the store comes from Corné Gabriëls. From his Amsterdam based studio, he has created a series of satyrical accessories that poke fun at proper dressing. Scarves create the illusion of wearing a tuxedo jacket, bow tie, or necklace. His attachable pocket squares can add faux-formality.
On the contrary, the female fashion collective Painted compose garments from a ethereal patchworks of translucent fabrics and handicraft stitching techniques. Each piece floats delicately while allowing for a clash of textures, and in many cases has been traded back and forth many times between designers before completion.
Other notable pieces include G+N ‘Gluejeans’ created entirely with denim and glue, Pascale Gatzen’s artfully-tattered woven apparel, and Jan Taminiau’s mail bag suit reportedly worn by Princess Máxima of the Netherlands.