Jasper Morrison, the world renown designer, has collected an assortment of housewares from around the world with a few of his own products sprinkled throughout, all assembled into an online shop. The inventory ranges from pens and pencils to everyday functional objects and is displayed in a similar way to his Super Normal exhibits. But in the world of best practices and user friendly interaction, his online shop fails many of the fundamental rules. It is of course, done intentionally. What you see is minimal, just like the designs of the products, but there is much more, only to be discovered through the search. There’s no category listing, no hierarchy, just products waiting to be discovered. (via Arkitip)