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MoMA Fall Preview

By Tom Ran

Published: June 23, 2011 under Industrial & Furniture Design

MoMA Fall 2011 Preview

Photo: Staff

MoMA Fall 2011 Preview

Emeco's 111 Navy Chair

Photo: Staff

Emeco's 111 Navy Chair

Braun clocks designed by Deitrich Lubs

Photo: Staff

Braun clocks designed by Deitrich Lubs

Various office items from Muji, Braun, and Maison Martin Marjiela

Photo: Staff

Various office items from Muji, Braun, and Maison Martin Marjiela

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Previewing their latest selection of design wares for this fall we couldn’t help but think how influential and instrumental MoMA has been in showcasing great design to the world. The museum has always been known to feature exciting and new products ever since they helped propel the Eames into a household name. Season after season the team at MoMA scour the world for items that serve more than their function but are also playful, well designed, and environmentally conscious. While over a hundred items were on view, a few outstanding items stood out for us. Take Emeco’s Navy chair, a popular design that dates back to 1944. Coca-Cola approached Emeco with an idea to incorporate their recycling program. The result is the 111 Navy Chair, made up of 111 recycled Coca-Cola bottles based on the Navy design. MoMA’s PS1 will be working with Uniqlo. A curator for the museum will be introducing a line of t-shirt that will feature artists all incorporating text into their designs. The line will be available just in time for Uniqlo’s second mega store opening in midtown. And finally, one of our favorite brands, Braun. Braun is reintroducing a series of clocks and watches designed by Dietrich Lubs and MoMA has picked up an updated version of its iconic black and white alarm clock. This newer version is voice activated, so you don’t even have to move to put the alarm on snooze. All the items mentioned will arrive in September. If you’re nowhere near Manhattan, you can always purchase these items online. A redesign of the store will relaunch on July 11th.

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