The Ace has aligned itself with some of the biggest music festivals this year. Last month with SXSW and over the weekend with Coachella. Their Desert Gold event was another collaboration with Levi’s where locals and guests lounged poolside at their newest Palm Springs location, an idyllic mid-century-style oasis in the Southern California desert. Combining music and retail, Ace created a diverse line up of bands from the Pacific Northwest and Joshua Tree. And what music festival would it be without the merch, a silkscreen was set up to print up shirts for the event.