After their successful retail makeover for J. Crew’s Liquor Store, Partners & Spade is venturing out with a shop of their own. Brandweek reports in this confusingly titled Q&A with Andy Spade about their new retail experiment. It will be a “cross-section of commerce and art, done right, and the cross-section of high and low,” The shop will be classic Spade, with impulse items that can only be reached by a ladder and a 15×15 wall inside the store that will be used as a billboard space.

We reached out to Partners & Spade to confirm that the store will open on January 31st. The address is 40 Great Jones Street.