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Droog New York

By Aaron Carambula

Published: February 24, 2009 under Retail

Jurgen Bey's "House of Blue" made from styrofoam

Photo: Staff

Jurgen Bey's "House of Blue" made from styrofoam

Jurgen Bey

Photo: Staff

Jurgen Bey

Jurgen Bey's "House of Blue" made from styrofoam

Photo: Staff

Jurgen Bey's "House of Blue" made from styrofoam

Lower priced items encased in a glass display designed by Droog

Photo: Staff

Lower priced items encased in a glass display designed by Droog

Crystal virus: Massive infection by Pieke Bergmans

Photo: Staff

Crystal virus: Massive infection by Pieke Bergmans

Stools etched with Droog's proposed opening date of February 24th, 2009

Photo: Staff

Stools etched with Droog's proposed opening date of February 24th, 2009

Details of the "House of Blue"

Photo: Staff

Details of the "House of Blue"

Godogan table by Niels van Eijk & Miriam van der Lubbe

Photo: Staff

Godogan table by Niels van Eijk & Miriam van der Lubbe

Godogan table by Niels van Eijk & Miriam van der Lubbe detailed

Photo: Staff

Godogan table by Niels van Eijk & Miriam van der Lubbe detailed

Staircase pop-up furniture designed by Studio Makkink & Bey

Photo: Staff

Staircase pop-up furniture designed by Studio Makkink & Bey

Co-founder of Droog, Renny Ramakers and "House of Blue" designer Jurgen Bey

Photo: Staff

Co-founder of Droog, Renny Ramakers and "House of Blue" designer Jurgen Bey

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We got a tour yesterday of Droog’s newest and biggest retail space to date, and it smarts with the same conceptual wit as every product it holds. Commodity design objects in glass cases, one-offs and artist proofs scattered about the floor. No furniture stages, white walls, or moody gallery lighting. According to designer & Droog collaborator Jurgen Bey the Droog retail space is a sketch: a blueprint for upending expectations. To that end the space succeeds; it feels more like a studio than a store, let alone a gallery.

Rather than creating a singular retail space, Droog co-founder Renny Ramakers gave the designers the freedom to do what they do best: design. That’s why everything in the store is for sale. If it looks like showroom furnishing, it’s likely an artist proof which, upon purchase, is built to the client’s spec and is promised to be one of only three made. Like some particular section of the blue insulation-foam house? They’ll work with you to create a version of the piece to suit your space. Why? “When it’s all gone, we redesign the store. It’s the best way to keep things fresh,” Renny told us.

Doors open tomorrow, Thursday the 26th, just 2 days behind schedule (the event-specific stools are unfortunately laser-cut with yesterday’s date).

What you haven’t seen before:

1. [The Blue House]: An exploded-view cabin built entirely from blue insulation foam. Featuring a chimney and fireplace, quaint kitchen-like space, faux-wood paneling with sewn-in wood grain, and hand-carved foam ornamentation, it is meant to contextualize housewares and give an opportunity for clients and designers to engage and create something even better, together.

2. [Pop-out furniture staircase]: Walk down into the lower level, where Droog plans to host events including a fashion show in September, and grab a seat. Or a table. Or a desk. The entire wall is composed of laser-cut plywood furniture pegged together to form a wall. Turn the peg, pull out a piece, and create a space while dismantling another.

3. [Staircase to nowhere]: If a portion of a cabin doesn’t fit your decorative vision, perhaps a stairwell does. With or without a destination, it conceptually serves as shelving, a cupboard, and seating.

Droog New York
76 Greene Street
between Spring and Broome
Monday-Saturday: 11am-7pm
Sunday: noon-6pm

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