Several weeks ago we introduced you to Leffe’s Craft Your Character campaign. Leffe’s aim to find true men of character. Of the 250 participants, 5 were chosen to be the finalist including our man Nick Sonderup (100 Bands in 100 Days). The finalists came from a diverse range of background and profession but all with an adventure to share. The outcome of their stories were entertaining, adventurous, and inspiring. See what each had to say after the jump.
Ryan Eberts, Fisherman and Teacher (Winner)
Ryan Eberts has been a teacher at an orphanage in Bangladesh for two and a half years. After two years waiting, he just been granted a visa to return to Bangladesh. Though teaching is his profession, his love is spending time with students in and out of the classroom, learning with them. Ryan has written a book about his experiences in Bangladesh and plans to write another book upon his return about the history and culture of Bangladesh, and the plight of Bangladeshi children.
Nick Sonderup, Writer and Music Fanatic
Nick Sonderup is an ACD/Copywriter at BBDO-New York. During the 100 Bands in 100 Days project, he worked at Wieden + Kennedy. He has written many advertising campaigns for brands like AT&T, ESPN, MTV, Nike and Starbucks. He lives in Brooklyn with his fiancé, four guitars, two bicycles and one cat.
Blaine Pennington, Archaeologist
Blaine Pennington was born and raised in the small town of Duncan, Oklahoma. His fascination with foreign culture led him to the study of Anthropology during his time at the University of Notre Dame. Upon graduation, Blaine spent three years backpacking and living abroad traversing 26 countries altogether throughout his travels. He enjoys photography and travel writing, both which can be viewed on the travel website, Glimpse.com
Charlie Sewell, Trader and Basketball/Baseball Coach
Charlie Sewell has been a teacher in New York City for 20 years; 10 years in public school and 10 years in private school where he served as an athletic director and taught physical education. He has coached boys and girls in a variety of interscholastic and recreational league sports: including basketball, baseball, softball, soccer, volleyball, and tennis. Charlie began actively trading his own equities account online two years ago and continue to coach middle and high school sports.
Adam Strauss, Entrepreneur
Adam Strauss’s comedy has been called many things, mostly adjectives. He also works on Wall Street and writes fiction, unfortunately in that order. Adam rose phoenix-like from the hardscrabble, Volvo-lined streets of Newton, Massachusetts in the midst of that city’s crippling hard cider epidemic, defying those who said he’d never amount to more than a cosmetic surgeon or corporate attorney.













