For the past 35 years, BMW has been inviting artists to reinterpret the designs of their cars, beginning in 1975 with Alexander Calder. Only 16 artists have been selected for this project, including Roy Lichtenstein, Andy Warhol, Robert Rauschenberg, David Hockney, Jenny Holzer, and Olafur Eliasson. Many of the past artists have used the vehicles as a canvas, except for Eliasson. Eliasson’s reinterpretation of BMW’s H2R’s car is unrecognizable. He replaces its original frame with a new skin that resembles a metallic cocoon.
BMW announced a couple of days ago that Jeff Koons will be its 17th artist. No information has been released yet on which car Koons has selected or what the designs will look like. The car is expected to be revealed later on this year. (via mediabistro)Read More