Once hidden away from consumers, artisans were relegated to the background behind luxury goods. But with the weakened economy, brands have tempered their extravagant stature by embracing their history and the people that hand make their products. In recent years artisans have been brought to the forefront and presented to the public to give insight into how their products are made. Brands like Hermes, Gucci, and Louis Vuitton have all marketed their tradition to craft. Hermes toured the U.S. in 2011 and 2012 with their Festival of Crafts. Over the weekend, Gucci made its way to Bloomingdales in Manhattan to host an “Artisan Corner,” and Louis Vuitton expanded its Soho storefront to include an in-store atelier where individuals hand letter your luggage. Though many of these occurrences function as marketing events there is value in them. It informs the consumer by offering a first hand look into the process and the time and effort that goes into making non mass produced goods.
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