Photo: The California Sunday Magazine
The tone is set. A dramatic photo from a vantage point overlooking the Pacific Ocean into vastness. It’s a striking image that captures a sense of adventure. As impressive as the photo is, it feels familiar. Yet another magazine aimed to stir our desires to go forth? Upon scrolling further you get more of a sense of what they’re about. Positioned as a media company, The California Sunday Magazine feels like a start up rather than your typical independent publication. It will use traditional and digital means to deliver its stories; slipped into the Sunday editions of the Los Angeles Times, the San Francisco Chronicle, and the Sacramento Bee as well as being dispatched to your desktop, iOS, Android, and Kindle. Though the name suggests that editorial is exclusive to the Golden State, it will cover stories from the West, Asia, and Latin American.
The magazine is founded by a couple of guys who are more than familiar with the digital landscape and publishing industry. Douglas McGray is the founder of Pop-Up Magazine, a popular live performance that is formated similar to a magazine. He’s contributed to This American Life and written features for The New Yorker, The NY Times Magazine, and Wired. Chas Edwards was the co-founder at Federated Media where he was the publisher and Chief Revenue Officer.
The California Sunday Magazine is currently looking for contributors, writers and editors and is set to launch later this year. We’ll be keeping an eye out for it. Read More